New at Content Charisma Blog

A collection of fresh stories on industry leadership, marketing insights about agility and resilience, and roadmaps for growth in today’s competitive marketplaces.

Digital marketing is a new ball game for pharmaceutical companies. Many countries, including the US and the UAE, have strict digital-domain specific regulations on marketing pharmaceuticals. A clear understanding of these laws is necessary for marketers to avoid penalties and damage to the company's reputation.
B2B organizations are feeling the heat of the changing behavior of buyers. According to Pavilion Pulse Benchmarking Survey dated August 2022, 68 percent of businesses reported missing their sales target in July 2022. Where are they going wrong? What are they not seeing? These insights will help B2B marketers win in today's unforgiving buying environment.
Buying a car is a stressful experience involving several weigh-ins. The auto industry must be ahead of a car buyer's enquiries and meet each target group's preferences. Online showrooms and going beyond models and features will dictate the next wave of auto sales.
Energy and renewables companies must embrace a scalable approach to personalization in marketing communication. Some have taken the initial steps, but there's a long way to go, and the skyrocketing competition in the market brooks no delay.