Increase buyer and customer engagement and
intent with relevant content that builds pipeline.
It’s time to hire content
that gets the job done.
GAIN WIDER ENGAGEMENT. BUILD ACTIONABLE RELATIONSHIPS.
Engaging today’s self-reliant audiences demands thoughtful content, well executed.
Humans are not goldfish >
Whether long-form or short, attention depends on relevance, compelling insights, and ideas that help your audience advance.
Tenured writers who do thorough discovery, support content with data, and use flow and structure mean your content does the job by helping buyers and customers do theirs.
But they are finicky >
You invest a lot in content with the intent to drive business. But it’s harder to create the digital experiences today’s self-reliant buyers’ and customers’ demand.
It's easier with a dedicated content team that:
- Gets to know them,
- Helps you create content strategically,
- So you build trust through engagement your audience values.
We help you turn that into advantage.
Context is different at each stage of the buyer-to-customer lifecycle. In-house talent constraints can limit what’s possible.
Partnering with a content team skilled in a diversity of content formats, industry knowledge, and skillsets—like SEO—give you an advantage to differentiate your brand and meet your buyers and customers wherever they are in their relationship with you.
DELIVERING PROJECTS DESIGNED FOR YOU
Strategic content to help you achieve
your business goals.
Monthly Retainer Project
This collaboration is ideal for enterprises that need a continuous and steady flow of content to meet their regular marketing activities. One of our senior marketing strategists will hold a consultation call with your representative to understand your requirements and design a customized monthly retainer package.
One-time copywriting project
This one-time big project requires a customized approach to reinforce your brand’s core message. It may include rewriting your website copy, a product launch campaign, a rebranding campaign, interviews to build your buyer personas, narrative development, case studies, zine, or other requirements.
To understand your requirements, one of our senior marketing strategists will hold a consultation call with your representative and provide you with a quotation.
Campaign-based project
This could be an email marketing campaign for acquisition, retention, or promotion, a brand awareness campaign, a referral marketing campaign, a partner marketing campaign, or a campaign of another nature.
To understand your requirements, one of our senior marketing strategists will hold a consultation call with your representative and provide you with a quotation.
What Customers Say
Your Content Charisma Experience
You get in touch
Reach out and tell us what you have in mind.
We build a team
Your project gets paired with the perfect people for the job.
Understanding Buyer Personas
Your buyer persona will be developed through customer interviews, industry research, and database reviews.
The writing starts
Your content is written, edited, and peer-reviewed to ensure it shines.
All done
Your finalized content arrives in your inbox.
TARGETED CONTENT CREATION
Your Personal Team of Writers and Editors
Due Diligence
We research and understand Buyer Persona. To provide you with thoughtful, well-executed, and compelling content, we must clearly understand your buyer personas. If you have a buyer persona document as a messaging and content guide, we will follow it. If you do not have one, we will develop it for you. It involves 30-minute interviews with 10-15 customers, industry research, a database review (usually a pull of 100 contacts related to the persona), and consolidating the findings into a persona document to guide messaging and content.
Search Engine-optimized content
If you have keywords, we will build the content optimized for them. If not, we can help you research keywords and create content to seduce the SEO algorithms.
From ideation to final page creation, feel free to work as closely as you like with content creators or take a hands-off approach and just enjoy the result. We are always online, reachable, and happy to help.
Editorial Board
We believe in offering the best by the best. Our Editorial Board comprises high-profile editorial and industry experts who manage content creation from beginning to end.
The Board is the crucible for developing and executing Content Charisma’s quality guarantee to its clients. We don’t just put together words for you; we write your story for your audiences to remember.
Accountability
You want audiences to hand on to every word of your content. We know how to make that happen.
Our work doesn’t end with delivering content; it continues with reviewing the outcomes with the marketing team.
