Many touchpoints exist in a significant spending decision or buying a complex B2B solution. Not only do you need to reach all of them, but you also need to tell the story they need to hear in a way that will resonate with them.

B2B organizations are feeling the heat of the changing behavior of buyers. According to Pavilion Pulse Benchmarking Survey dated August 2022, 68 percent of businesses reported missing their sales target in July 2022. Where are they going wrong? What are they not seeing? These insights will help B2B marketers win in today's unforgiving buying environment.

Companies that strategically unify creativity, analytics, and purpose deliver at least twice the growth of their peers. By unifying the three elements, they could build a content model that enables personalized content creation. It is a magical way to engage with people's minds and hearts and onboard them, generating a meaningful and measurable difference in the company's bottom line.

Businesses are signing a pledge to deliver a net zero commitment, and it's reassuring to see their numbers increasing. However, they do not move the economy by themselves. They need the support of their suppliers to transform their businesses into net zero value chains.

Consumer products account for approximately 33 percent of each household's carbon footprint. The correct marketing strategy can change buyer and customer behavior to the scale needed by providing information that emphasizes the vision and benefits of sustainability throughout their buying journey and help them make better choices.