New at Content Charisma Blog

A collection of fresh stories on industry leadership, marketing insights about agility and resilience, and roadmaps for growth in today’s competitive marketplaces.

B2B organizations are feeling the heat of the changing behavior of buyers. According to Pavilion Pulse Benchmarking Survey dated August 2022, 68 percent of businesses reported missing their sales target in July 2022. Where are they going wrong? What are they not seeing? These insights will help B2B marketers win in today's unforgiving buying environment.
It is predicted Metaverse could be worth $5 trillion by 2030. That is a massive slice of the pie and an unmissable opportunity for growth. However, metaverse companies must help business leaders and consumers understand what's in for them to create a meaningful relationship
Companies that strategically unify creativity, analytics, and purpose deliver at least twice the growth of their peers. By unifying the three elements, they could build a content model that enables personalized content creation. It is a magical way to engage with people's minds and hearts and onboard them, generating a meaningful and measurable difference in the company's bottom line.
Businesses are signing a pledge to deliver a net zero commitment, and it's reassuring to see their numbers increasing. However, they do not move the economy by themselves. They need the support of their suppliers to transform their businesses into net zero value chains.
Consumer products account for approximately 33 percent of each household's carbon footprint. The correct marketing strategy can change buyer and customer behavior to the scale needed by providing information that emphasizes the vision and benefits of sustainability throughout their buying journey and help them make better choices.