- January 30, 2023
It is challenging to determine what consumers value due to its psychological complexity. But some universal building blocks of value create wonderful opportunities for B2C businesses in existing and new markets. When used in the right combination, these elements create magic. Whatever the nature of the marketing initiative – acquisition, retention, or expansion – a 4-tiered content strategy built on these values helps craft relevant content for consumers, increasing sales and producing sustained revenue growth. Here's a blueprint.