New at Content Charisma Blog

A collection of fresh stories on industry leadership, marketing insights about agility and resilience, and roadmaps for growth in today’s competitive marketplaces.

B2B organizations are feeling the heat of the changing behavior of buyers. According to Pavilion Pulse Benchmarking Survey dated August 2022, 68 percent of businesses reported missing their sales target in July 2022. Where are they going wrong? What are they not seeing? These insights will help B2B marketers win in today's unforgiving buying environment.
Energy and renewables companies must embrace a scalable approach to personalization in marketing communication. Some have taken the initial steps, but there's a long way to go, and the skyrocketing competition in the market brooks no delay.
personalization for energy customers
The energy sector has been experiencing an influx of new players. Companies that fail to deliver personalization in this competitive market will likely compound their customer attrition rate. So, energy companies must adopt personalization for customers to build loyalty and boost sales.
Companies that strategically unify creativity, analytics, and purpose deliver at least twice the growth of their peers. By unifying the three elements, they could build a content model that enables personalized content creation. It is a magical way to engage with people's minds and hearts and onboard them, generating a meaningful and measurable difference in the company's bottom line.
Businesses are signing a pledge to deliver a net zero commitment, and it's reassuring to see their numbers increasing. However, they do not move the economy by themselves. They need the support of their suppliers to transform their businesses into net zero value chains.