New at Content Charisma Blog

A collection of fresh stories on industry leadership, marketing insights about agility and resilience, and roadmaps for growth in today’s competitive marketplaces.

B2B organizations are feeling the heat of the changing behavior of buyers. According to Pavilion Pulse Benchmarking Survey dated August 2022, 68 percent of businesses reported missing their sales target in July 2022. Where are they going wrong? What are they not seeing? These insights will help B2B marketers win in today's unforgiving buying environment.
Buying a car is a stressful experience involving several weigh-ins. The auto industry must be ahead of a car buyer's enquiries and meet each target group's preferences. Online showrooms and going beyond models and features will dictate the next wave of auto sales.
Experts predict that highly or fully autonomous vehicles (AV) will hit the roads after 2025. Are we ready for them? A large-scale uptake depends on the level of public acceptance, so are manufacturers doing enough to inform us about the safety and convenience of AVs?
Companies that strategically unify creativity, analytics, and purpose deliver at least twice the growth of their peers. By unifying the three elements, they could build a content model that enables personalized content creation. It is a magical way to engage with people's minds and hearts and onboard them, generating a meaningful and measurable difference in the company's bottom line.
Businesses are signing a pledge to deliver a net zero commitment, and it's reassuring to see their numbers increasing. However, they do not move the economy by themselves. They need the support of their suppliers to transform their businesses into net zero value chains.