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When it comes to customers' problems, are you aware there are three kinds? External, Internal, and Philosophical? Without a proper understanding of these, most brands end up providing partial solutions, thus failing to engage customers. A strong brand story addresses all three problems. How? By having a three-tiered conflict resolution model. This article will explain what it means.
Marketing
When it comes to customers' problems, are you aware there are three kinds? External, Internal, and Philosophical? Without a proper understanding of these, most brands end up providing partial solutions, thus failing to engage customers. A strong brand story addresses all three problems. How? By having a three-tiered conflict resolution model. This article will explain what it means.
Marketing
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A pretty website doesn't sell things, the fact is words sell things. And if you haven’t clarified your message, your customers won't listen. Investing a lot of money in a design agency without first clarifying your message is like holding a bullhorn to a monkey. It is only noise that a potential customer will hear.
Marketing
A pretty website doesn't sell things, the fact is words sell things. And if you haven’t clarified your message, your customers won't listen. Investing a lot of money in a design agency without first clarifying your message is like holding a bullhorn to a monkey. It is only noise that a potential customer will hear.
Marketing
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Brand noise is more significant in destroying ideas, products, and services than recessions, taxes, lawsuits, growing interest rates, or even inferior product design. Once we cut the noise and clutter, and have the right brand story, it's easy to grip customers' interest in our brand. So, we must master the art and technique of storytelling.
Marketing
Brand noise is more significant in destroying ideas, products, and services than recessions, taxes, lawsuits, growing interest rates, or even inferior product design. Once we cut the noise and clutter, and have the right brand story, it's easy to grip customers' interest in our brand. So, we must master the art and technique of storytelling.
Marketing
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The growing ambulatory care segment comprises one-third of provider revenues in the United States, representing about $750 billion. It confirms that this healthcare sector has been snowballing and yielding the highest margins. Investing in this trend has benefited many health systems, and significant opportunities beckon others.
Healthcare
The growing ambulatory care segment comprises one-third of provider revenues in the United States, representing about $750 billion. It confirms that this healthcare sector has been snowballing and yielding the highest margins. Investing in this trend has benefited many health systems, and significant opportunities beckon others.
Healthcare
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Virtual health was on the fringes of healthcare for decades, but the pandemic ushered it centerstage overnight, and consumers and healthcare professionals woke up to its potential. Virtual health capabilities are upgrading and becoming more widespread, so health systems must embrace them quickly.
Healthcare
Virtual health was on the fringes of healthcare for decades, but the pandemic ushered it centerstage overnight, and consumers and healthcare professionals woke up to its potential. Virtual health capabilities are upgrading and becoming more widespread, so health systems must embrace them quickly.
Healthcare
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It is crucial for healthcare and life sciences (HCLS) companies to have a solid patient-centric operating model, and nothing less will do. Many organizations in the sector are still grappling with the concept, underlining its criticality and urgency.
Healthcare
It is crucial for healthcare and life sciences (HCLS) companies to have a solid patient-centric operating model, and nothing less will do. Many organizations in the sector are still grappling with the concept, underlining its criticality and urgency.
Healthcare
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