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Ordering content through Self-Service is available only for Regular, Standard, and Premium quality levels in 16 text categories. Find more details below on this page. Customized quality level content is available in all the text categories as well as in visual arts and audio, & video formats. Customized content also applies to bulk orders, mixed content varieties, annual service agreements, and retainer services.
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A blog is an online platform to express your opinion or ideas on a specific subject. A well-written blog ideally must have the following elements: a compelling headline, a strong lead, informative subheads, and a convincing body or your main argument. A text blog can be enhanced with easy-to-understand graphics, call-to-action, and useful links. If you require these elements, you must opt for Customized content, as Regular and Standard content categories do not include these elements. The length of a blog post should be a minimum of 300 words up to even 4,000 words or more though a word count of 2,500 will earn a better rank in search engines.
An article is a written work that aims to reach a large audience of readers on a topic in any field or sub-field such as society, law, technology, medicine, life sciences, philosophy, art, etc. It aims to inform, advise, educate, provoke, or even inspire readers based on any of these elements: news, research, analysis, opinion, anecdotes, debate, and archival material. It can be a combination of some or all these elements.
An article can be technical, explaining how things work in any specific field or non-technical, simply to provide information compellingly.
It can be written for a newspaper, magazine, digital platform, or niche publication. The article’s topic may be presented in different styles depending on the writer’s preference. For example, it can be Descriptive, Creative, Factual, Explanatory, Narrative, or Persuasive. A well-written article, irrespective of its length, which can run from 800 words, or less, to 5,000 words or more, must have a clear central idea that is presented with a strong opening argument, the main body, or explanation of the central idea, and a sound conclusion.
Technical Writing (Legal/Medical/Tech/Finance)
Technical writing is the creation of industry-specific content that details methods, processes, specifications, reports, briefs, or executive summaries. It can be a user manual for a product or a detailed explanation of industry practices and protocols. This form of writing calls for a thorough understanding of the field, its workings, and terminology. For example, writing about a legal policy or directive requires legalese while the medical field has its language. However, the writer must convert the jargon into an easy understanding for the reader.
Good technical writing requires research, strong communication skills, a thorough knowledge of the domain, and a finger on the target audience’s pulse.
Website/Landing Page Content
This category of writing forms the main content for a website’s landing pages. It must be magnetic and meaningful to capture the user’s attention instantly. The content must establish the website’s purpose and aim efficiently, using an economy of words. The content should have keywords that help users quickly get the information they seek.
A press release is a piece of writing that announces a newsworthy event to the public through the media, including newspapers, magazines, television channels, radio, and digital news platforms. It states the latest development in a company or entity, providing information on its benefits for the public.
A press release’s length and scope of news depending on its purpose. It can be a short announcement or offer detailed information on its topic. Irrespective of its length, however, a press release must contain the following elements: an eyeball-grabbing headline, quick introduction to the company, smartly written summary of the new event or development with company spokesperson’s quotes, a call to action if applicable, boilerplate, and contact information. These elements must be sharply written to cut through the clutter and grab the attention of reporters and news editors who are flooded with information on an hourly basis. The ideal word count for a press release is between 300-400 words.
A product description informs consumers about the product’s features, use or application, benefits or advantages, composition, safety aspects, precautions, and sell-by or expiry date.
Since the description is placed on the product’s packaging and is also used on online platforms, and in product comparisons, it must be short, friendly, and easy to understand, provide relevant information and entice the consumer to buy it. A product description should be between 200-300 words.
Social Media Content
Social media content is a collective term used for Facebook, Instagram, Linkedin, etc. It is information designed to be shared with other social media users. You can use various formats to deliver the news: blog posts, announcements, updates, campaigns, competitions, testimonials, reviews, videos, video stories, infographics, and more. You can use social media content to promote yourself, your company’s activities or share your worldview. It is a powerful platform for advertising yourself or your product.
The style and tone of the content are different for each platform. The length of the posts on each social media platform too can differ. For example, they can be short Instagram posts of 40-60 words accompanied by a video or photograph, to lengthy pieces of 1,500 words, such as on Facebook and LinkedIn.
One of the oldest forms of marketing, email/ newsletters are an efficient way to promote a business, its products, and services. They contain industry news, updates, at-a-glance information, tips, statistics, and advice presented engagingly and helpful to subscribers.
An effective newsletter must be written in a simple language, state its message clearly and quickly, offer trustworthy content, and add value to the reader’s life, including useful links that are either industry-related or on a specific topic.
Email/ newsletters must have a catchy headline, appealing subheads, and an engaging main body. The optimum length of the copy should be about 200 words in all. The content must capture the subscriber’s attention immediately and make them want to look forward to it.
Creative Nonfiction Writing
Creative non-fiction uses facts or factual details in a literary style or technique to convey an artistic impression of the topic. You can use imagery, scenes, drama, dialogue, and storytelling to paint the picture. The point of writing creative non-fiction to describe real-life events is to engage, inspire and entertain readers. This genre includes memoirs, biographies, autobiographies, journals, travel, food and lifestyle diaries, adventure narratives, and personal essays.
The content can be long or short based on the topic and target audience. However, creative non-fiction must always be accurate and truthful, whatever the range of literary devices used. It calls for research, background, point of view, character-driven plot, robust narrative, and purpose.
A tagline is a powerful recall button installed by a brand in a consumer’s memory. Each time they hear or read the tagline, in an advertisement, as a marketing slogan, a radio jingle, or a website, they are reminded of the brand or product.
A successful tagline can invoke a happy or trust-reinforcing response from the consumer, creating a positive association with the brand or product.
The tagline must be catchy, sharp, and short – not more than 6-8 words. If it meets these requirements, it can become the quickest call to action, earning buy-in from consumers.
A white paper is a report presented by a company or organization to inform people about its services, products, or philosophy. It uses a combination of expertise and research and a persuasive and explanatory tone, to help people understand the issue at hand. White papers can be used as a marketing tool or help governments gauge public opinion on a controversial policy. They can be technical or non-technical, written in an academic format, substantiated by facts, statistics, analysis, and synthesis, with a conclusion based on the evidence offered.
A well-written white paper must begin with the premise or the problem and conclude with a solution. However, a white paper’s job is not to make a sales pitch. It seeks to enable the public to make an informed decision on the issue under scrutiny. The recommended length of a white paper is 3000 to 5000 words.
Video/ Audio Script
A video/audio script is the content you hear as spoken words as the audio or video plays in front of you. It is written to provide the story or narrative of the audio or video, so the script must be informative, captivating, tell listeners or viewers something they don’t know, and add value to their life.
Most marketing audio or video are typically 30 seconds, 1-minute, or 2 minutes long. But there can be more extended audio or video clips. The basic rules for audio/video script are identifying the target audience, defining the message’s point and purpose, and keeping it engaging. The viewers or listeners must be addressed directly, with confidence and warmth. The tone of the words must be friendly and pleasing; avoid being pushy and aggressive in your script. Finally, your content must either persuade, educate, or inspire people.
Review writing is an opinion piece on a work by another person or organization. It can be books, visual arts, architecture, food, fashion, entertainment, technology, services, science, or any other field. Writing a review is a specialist skill that requires a thorough knowledge of the subject, its history and evolution, its status, and target audience. While expressing a personal point of view, the reviewer must support it with logic, in-depth information, analysis, and an unbiased conclusion to educate readers and enhance their understanding of the subject. Depending on the topic, platform, and purpose, a review can be as short as 200 words or run into several hundred words.
Resume/ Cover Letter
You have two minutes to get the attention of your potential employer. How will you do it in a resume? A resume or a CV is a smart self-introduction of your job experience, work-related skills, and educational qualifications. To get noticed, begin your resume with a standout headline at the start of the resume. It must convey your experience and capabilities in a nutshell.
There are many resume formats and templates. You can take a chronological approach, a functional one, or blend the two. Whatever your choice, a proper resume must have the following: name and contact information, strong summation headline, work experience, skills, education, awards, certificates, or other recognition.
A resume must be tweaked for the specific job. It must not be more than 2 pages, with simple words, correct information, and a polished presentation. The recommended length is around 500-2000 words.
A case study is an in-depth examination of an individual, event, place, organization, or phenomenon that seeks answers for a problem concerning them. It enables an understanding of the how, when, why, where, and what of the issue. It uses background, research, analysis, data/statistics, qualitative investigation of the case, and a conclusion to make its point.
Case studies provide new insights on the subject, question the status quo, highlight measurable solutions, and point to further breakthroughs. Based on the subject and purpose, case studies can run into several thousand words or a few hundred.
The content for an eBook must follow the same pattern as a print book with theme and purpose, introduction, chapter break-ups, and conclusion. A non-fiction eBook includes the table of contents, index, glossary, headings, bold words, pictures with captions, labeled diagrams, hyperlinks, and footnotes. The primary elements of a non-fictional eBook are fact-based writing, thorough research, reportage/reporting, personal experience, and opinion. It can also include explanation/exposition and an essay format: the e-Book’s theme, purpose, and target audience dictate the length of the content.
The average non-fiction book is about 50,000 to 75,000 words, about 153 to 230 eBook pages. A minimum count for a non-fiction eBook is approximately 10,000 words, with solid content.
Categories On-Consultation Basis Only
Ordering content through Self-Service is not available for content in the following 44 text categories. To order content in any of the following categories please schedule a consultation with a content specialist at Content Charisma Book a Free Consultation →
- Ad Copywriting
- Books (Fictional)
- Books (Non-Fictional)
- Book Reviews
- Business Proposal
- Business Plan
- Corporate Profiles
- Data Visuals
- Ebook (Fiction)
- Email Marketing-Target Customized
- Executive Summaries
- FAQ Content
- Fliers/Brochures/Tear Sheets
- Inbound Marketing Content
- Live Chat Smart Bot Content
- Product Announcements
- Product Manuals
- Polls & Survey Questions
- Pitch Decks/ Pitch Packets
- Personal Stories
- Questions & Answers
- Research Reports (Non-Scientific)
- Resource Library / Knowledge Base
- Success Stories
- Scientific Research Paper
- Speech Writing
- TRS Report
- Any other Category